Momentum acquired by Salesforce

On March 2, 2026, Momentum Labs, Inc. (“Momentum Labs”) was acquired by Salesforce Inc. (“Salesforce”).

The acquisition is intended to extend the capabilities of Salesforce’s Agentforce 360 and Slackbot by enabling them to ingest and analyze unstructured data from third‑party video channels and apply those insights to agentic workflows. Momentum’s universal ingestion engine integrates with Agentforce 360 and Slackbot to capture interactions from third‑party video applications, including Zoom and Google Meet, and to make unstructured conversation data available within those workflows.

Momentum is a B2B software company in the enterprise workflow automation industry, with operations in the U.S., Canada, India and South America.

Salesforce is a cloud‑based software company that provides applications focused on sales, customer service, marketing automation, e‑commerce, analytics, artificial intelligence, agentic artificial intelligence and application development.

McCarthy Tétrault LLP acted as Canadian counsel to Momentum with a team led by Heidi Gordon and James Lin that included Chelsea Pham (MT>Ventures), Michael Caldecott, Gideon Kwinter (Competition/Antitrust & Foreign Investment), Mike Dolson, Micky Hoskin (Tax), Donovan Plomp, Sarah Hickey (Labour and Employment), Kelleher Lynch, Julia Miller (Pension, Benefits and Executive Compensation), and Patrick Williams (Litigation).